TrackLab: measuring and analyzing customer flows
Detailed insight into retail shopping behavior such as dwell time, visit frequency, dead zones, shopper routes and more.
You can use TrackLab to gain complete insight into the movement of customers in your retail environment. You can use it to measure and analyze customer traffic throughout your shop. TrackLab can carry out footfall analysis to calculate dwell times, customer flow, shopper routes, surface area utilization, identify high traffic areas and dead areas. Because of its open architecture, you can use it with a great variety of tracking technologies, making it suitable for use in a wide diversity of environments from large shopping malls to smaller convenience stores.
Customer flow and retail shopper behavior
TrackLab offers you different possibilities to visualize and analyze the behavior of people in a retail environment. A heat map gives an overview of how much time the customers spent in different parts of the store, that is, the surface area utilization. The brighter the color, the more time customers spent at that location. You can also carry out a more detailed analysis of various parts of the shop by defining zones. You can, for example, mark a zone where you have placed a new product or display unit. TrackLab will then calculate and visualize information about that zone, such as the number of visits customers made to a zone, the dwell time, average, minimum and maximum speed, both for individual customers and for them all averaged together. The speed that the customers move can be seen in a graph. TrackLab also contains special statistics which help you quantify the searching behavior of customers.
You can also create more complex analysis reports, for example to analyze how much time the customers were standing still or moving slowly when standing in front of the dairy section. You can use this information to determine the order that customers buy products, minimize areas prone to shoplifting, and see whether products are not selling due to a sub-optimal layout or because of a factor related to the product itself.