Social Enterprise Cluster
Social Enterprise Cluster has developed Hum’N Go, a healthy grab-and-go snack.
The founding team of Social Enterprise Cluster (SEC) gathered with the purpose to launch successful businesses in the Lebanese market while serving society and making a strong social impact. SEC was launched with two main departments: the food unit (Hum'N Go) and recruitment platform ProAbled.
The founder’s team has more than 10 years of experience in the food sector. Hum'N Go was designed in 2016 as an innovative grab-and-go hummus snack, and it was launched in June 2018 in the Lebanese market. SEC main goal is to expand its market especially to GCC and Europe. SEC focuses on providing it customer’s high-quality products and services, in order to build trust and loyalty from its customers towards SEC in addition to its social aspect. Hum’N Go transforms the highly loved hummus from traditional ethnic food to a grab-and-go snack. It is a packaged food formed of two compartments, with hummus on different flavors and brown breadsticks. What makes Hum’N Go a strong player in the snacking market is the fact that it joins healthy snacking, fast to obtain and good taste. In addition, the packaging is 100% recyclable, practical and appealing for user experience. After a period of research & development Hum’N Go was able to reach a shelf life of 6 months.
ProAbled is specialized in training and finding jobs for people with physical disabilities and people with acute financial challenges. The majority of Hum’N Go profits are going to be used to support ProAbled.