Using seaweed to upgrade our favorite foods to create tasty, healthier and more sustainable options
Seamore’s founder mistook seaweed for pasta, loved the experience and decided to fool the rest of the world. He set up a start-up that brings seaweed, disguised as pasta, to the people because he believes it can play a role in creation of a better food system. Seamore’s first seaweed-harvest has been realized by a very successful crowdfunding-campaign. This same crowd stays important for the company. By open and transparent communication, the crowd’s opinion is asked on topics like recipes, selling points and possible innovations. The innovative approach to not only open communication but also marketing has made sure that Seamore is experiencing so much success already. The strong belief within the company is that the only working marketing technique is mouth-to-mouth marketing. Within this, honesty and transparency are key. All of this together makes Seamore a company that stands out. The employees are not afraid to think outside of the box and are not frightened but stimulated by a blank canvas. Seamore will conquer the world with seaweed, a great product and an awesome business plan. Starting with pasta, but who knows what other foods can be upgraded with the help of seaweed….