Smeding Groenten en Fruit

Potato, vegetable and fruit wholesaler focused on foodservice and food retail.

Smeding Groenten en Fruit delivers fresh potatoes, vegetables and fruit throughout Holland, Belgium and Luxemburg. Smeding’s activities concern foodservice (over 7000 customers in the categories cash & carry, out of home, petrol, leisure, national accounts, care & cure) as well as food retail (around 600 locations of Spar, Emté and Marqt). As one of Sligro’s fresh partners, Smeding fruit and vegetable departments are found in 40 Sligro wholesale stores.

Smeding’s headquarters and distribution center are located in Sint Annaparochie. Smeding is an ambitious, dynamic organization with over 500 motivated employees. It’s a family business that combines passion and craftsmanship with an informal, hands-on attitude. The company aims to be an exemplar in its branch, contributing to its customers success by providing the best business solutions.

Smeding invests in close relationships with both suppliers/growers and customers, so that they can fully profit from the best of vegetables and fruit. Smeding leads with an innovative assortment and inspiring concepts. And Smeding organizes its business smartly. To conclude, sustainability is at the core of every part of the organization. This ranges from buying as much as possible from sustainable (and preferably local or regional) suppliers and growers and reducing environmental impact, i.e. through natural cooling, to investing in the health and long-term employability of its people.