Innogusto

Innogusto is a startup founded in 2018 by Carola and Mattèo Piano with a particular focus on
developing gastronomic dishes based on meat substitutes, intending to appeal to absolutely
everyone (vegans, vegetarians, flexitarians and meat lovers). The explicit emphasis on
gastronomy and taste experience are the key drivers of Innogusto. For Innogusto, great taste is
the key to open the door to an era where eating less meat is no longer a trend but an evolution.

Currently, Innogusto holds GastroNoMeat® in its brand portfolio. Innogusto's go-to-market
strategy can best be situated between private label and proprietary label. Different from private
labels, Innogusto designs all its products, from recipe to packaging. Innogusto's approach is
marked by starting with the definition of the brand experience, followed by the product design to
convert this brand experience and the choice of the right partners to develop the desired
product. Innogusto cultivates its products based on six pillars namely: great taste, health,
sustainability, responsibility, convenience and inventiveness. For Innogusto, tradition and
inventiveness go hand in hand. This is reflected in the minute R&D, where meat substitutes are
put under scrutiny to become part of dishes where flavour, structure and juiciness win the
hearts of consumers.

Growingdale (sister company) assists Innogusto in everything related to branding, marketing
and sales integration.